Professional Social Media Consulting
When Properly Utilized, Social Media Can Help You Build A Valuable Online Presence In Addition To A Good Reputation With Your Target Market
We’re sure you’ve heard time and time again that you need to be on social media and that you need to be posting. The thing most “experts” don’t tell you is that you need more than an account and a few links to your site on it, you need a strategy. You need to know which market you’re targeting and what type of audience you need to reach. You need to know how to best communicate with that audience and how to turn them into followers and ultimately, buyers.
Contrary to popular belief, you do not need to be on every social media platform, you should only focus on the ones that best fit your brand and your target audience. We can help you figure out which platforms you need to be on and actively using based on your brand and your target audience and market. We can assist you with account creation, profile building & design, as well as training on how to use your account.
We encourage you to register accounts on other platforms (even the ones you won’t regularly be using) as a way of protecting your brand from imitators and scammers. We’ll help you by creating these accounts for you, picking usernames that match your brand, and by building profiles on these accounts that let customers know it’s you and point them to the profiles you actually do use.
Why Use USSurfs?
We Help Build An Audience And A Reputation For Your Brand With Strategic Content Marketing
Content is especially king when it comes to social media, but just posting and sharing for the sake of it is not the way to go. Neither are following trends, trying to sound modern or “cool”, or trying to go viral. If you’re a conservative investment company targeting older investors, would you want to be posting memes or trying to “talk like a millennial”?
When you hire us as Social Media consultants, we’ll help you determine which platforms you actually need to be on and how to build an audience on said platforms. We’ll help you figure out how to best communicate with your audience by helping you craft a “language” that your target group can understand.
We’ll help you find your brand’s speaking/typing style, by helping you determine what words you should use, what content you should post or share, etc.
We can also help you figure out and implement content marketing strategies such as what kind of content to post, when to post it, how often to post it, etc. We’ll help you determine how to create the content yourself or you can hire us to create the content for you!
We can't guarantee we'll turn you into a viral social media celebrity, but what we can guarantee is tangible results as we help you build an audience and create an online reputation and image for your brand.
A Cautionary Tale
In the past, we’ve worked with clients who thought they knew best about how to run social media. They’d put someone with little to absolutely no experience in charge of their accounts because they thought we were “too slow” or that an employee who used Facebook a lot would make a better account manager.
At USsurfs, we keep up with social media platform rules and regulations as well as the best account management practices. We know how to use the various platforms the way they were meant to be used as well as how to use them build reputations and connections.
Our team is well trained and constantly educating themselves on the latest changes to platform rules and technologies. We do thorough research on the audience you wish to target and learn how to speak their language and build value for them.
This tale is based on true events and it may sound harsh, but we wrote it because we want to see your brand succeed in building value through social media.
If you’re looking for someone to partner with you, helping coach you and guide you on how to make the most of social media, we’re your team! If you’re looking for an “overnight success” or think you know everything there is to know about social media, then we’re not a good fit for you.